{"id":1628,"date":"2025-08-28T01:45:58","date_gmt":"2025-08-28T01:45:58","guid":{"rendered":"https:\/\/alden.com.br\/?p=1628"},"modified":"2025-10-27T11:47:25","modified_gmt":"2025-10-27T11:47:25","slug":"um-case-de-sucesso-tuper","status":"publish","type":"post","link":"https:\/\/alden.com.br\/en\/um-case-de-sucesso-tuper\/","title":{"rendered":"A escolha da miss\u00e3o e vis\u00e3o da Alden tecnologia e desenvolvimento"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A escolha do nome ALDEN e de sua miss\u00e3o e vis\u00e3o remontam \u00e0 1995 logo ap\u00f3s terminado meu per\u00edodo como CEO do Grupo o Botic\u00e1rio; era um momento oportuno para iniciar um neg\u00f3cio pr\u00f3prio, o Brasil tinha recem trocado a moeda para o Real e a economia estava com sinais positivos de crescimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Minha forma\u00e7\u00e3o em Engenharia, Administra\u00e7\u00e3o e Tecnologia da informa\u00e7\u00e3o sugeria direcionar um neg\u00f3cio para o emprego de tecnologias de ponta para a gest\u00e3o de neg\u00f3cios, transferindo know-how aos clientes, notadamente com o apoio de inform\u00e1tica; estavamos em um per\u00edodo em que os mainframes come\u00e7avam a ser complementados pela utiliza\u00e7\u00e3o de computadores pessoais,  coincidindo com o lan\u00e7amento do windows 95.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A consultoria teria o prop\u00f3sito de &#8220;curar empresas&#8221;,  do latim &#8220;curare&#8221; que tamb\u00e9m em italiano significa &#8220;cuidar&#8221; levou-me a escolher o nome &#8220;ALDEN&#8221; que historicamente e alegoricamente se referia a um Templo de cura nas montanhas da mitol\u00f3gica Atl\u00e2ntida, hoje a montanha mais alta est\u00e1 na ilha de pico, nos A\u00e7ores Portugueses; al\u00e9m disto o primeiro homem a pisar na lua foi Neil Alden Armstrong; com estas duas refer\u00eancias veio o registro no INPI com o nosso logo representando uma montanha e v\u00e1rios raios de luz; o registro do dom\u00ednio tamb\u00e9m estava dispon\u00edvel e assim surgiu www.alden.com.br.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste ano de 2025 completamos 30 anos de atividade, e de forma objetiva ou subjetiva pudemos contribuir com in\u00fameras empresas oferecendo n\u00e3o s\u00f3 tecnologia mas essencialmente os caminhos para que as pessoas atuem em prol do crescimento, da \u00e9tica, da prosperidade empresarial.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sed at risus vel nulla consequat fermentum. 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